But often we don't want the "thing" in question, we want how we think it will make us feel. We imagine that we'll be transported. Therein lies the trick. We might get that feeling, but only if getting access to what we want remains somewhat elusive.
For instance, earlier this week a woman in the UK was treated at the hospital for having a "two-hour orgasm". Crazy right? But I think of all the hullabaloo on magazine covers for "ultimate pleasure" and then it turns out, like most anything, that getting the quantity right matters.
Or consider the time I was on my first safari in Namibia. We all trundled into the jeep and sped away. The first zebras we saw were breaktaking. As the trip continued we saw more and more animals, but lots of zebras. By the end of the trip we'd see movement in the brush, and the inevitable conclusion, "It's just more zebras".
It can even apply to the wonderful feeling we get when someone slips us a love letter. It's grand and we savor the moment. But if they start sending note after note, leaving messages, and calling all the time, we quickly lose that lovely feeling. Then the word "stalker" jumps into our mind. All because the quantity was wrong.
Quantity counts, up to a point. After that point we start rapidly reducing the value of what was previously so valuable. Beware of the quagmire of quantity.