Most of us are pretty unknown. So why is anybody going to invest twenty minutes on our blog?
Oh, that's right, they're not.
Apply Franklin Roosevelt's advice to writing: "Be sincere, be brief, be seated."
People will learn they can trust you to make your point and exit. It's appreciated.
When you respect their time, they'll enjoy your writing.
Twog, n. a blog of less than 140 words