Wednesday, August 20, 2014
Why blogging every day is a risky, goofy idea.
"You should blog every day"
Look, there's no question that developing something of a rhythm with readers is important. But the idea that you'll have something worthwhile to say every day is flawed.
If you churn out some garbage just to make your deadline, you're violating the trust of your readers. And as a content creator, trust is about all you've got. Why would you try to create an expectation of daily content when you may be having trouble knocking out a weekly blog?
If, someone shows up to read your blog for the first time and you're content that day is weak, what makes you think they'll come back for more? Isn't it a better idea to develop compelling content weekly? Write an article based on questions you see coming in, and then refine it over a week to make it a real value add for readers.
There's obviously no set recipe for success in anything. But if you want people to flock to your content, you'd better take the time to let it ferment, get edited, and released when it is ready to be savored by readers. Once it's out of the "kitchen" you'll be judged by it's merit and quality.
Personally, I blog when I have the time to write something I think is worthwhile. Perhaps most folks would procrastinate. I'd actually love to do something daily, but if I'm too busy with other things, on holiday or just am throwing up rubbish ideas, I'd prefer to wait. That's my duty to you, the reader.
But what do y'all think? Is more better? Is frequency a concern? Please let me know your thoughts.
All the best from sunny Poland.