Want to get what you want? How hard are you willing to look for it? The road to success, in whatever form it may take for you, generally has a number of potholes and obstacles. If it were a straight smooth road, the road would be much busier.
So, what can you do to make ensure your arrival at your destination? Keep moving. Even when you don't feel like it. Keep moving.
This is the whole point of the chapter "Just Keep Looking".
A quick example: I wanted to get a US Bank - Club Carlson Premier Card. As a frequent traveler, the card has some significant benefits that I wanted. But alas they refused my application. I then tried calling and making a fuss, speaking to supervisors etc. Still, no change, the answer was NO. In the spirit of my entry, and in keeping with my personality, I opted to contact their Private Banking group.
Now I do realize, that not everyone is a potential Private Banking client. However, I am, and I know enough of the jargon to essentially get across that if they ever wanted a shot at my business, they might want to reconsider their position on my application.
While it might seem like a lot of effort, it wasn't more than a couple hours of total work. By getting the card I qualified for some special privileges that saved me about $3,000 on hotel rooms I'll be staying in over the next couple of months. While I do value my time pretty highly, getting a quick $1,500 a hour seemed reasonable enough as compensation.
If you want something, you need to be willing to JLK - Just Keep Looking. Bags of money are not going to be laid outside your door for you. You need to have an idea of what you want, when you want it, and how you might get it. But you better be willing to be flexible if you want to succeed. The road is also rarely straight.
But JLK! Just Keep Looking! You'll get there, if you persevere and are creative.
Go to it!