Your product package should not be more durable than your product.
I bought the product because I want access to it. It's not going to be a museum display or put into a time capsule.
It should be a requirement that a CEO be required to open every type of consumer product package their company ships with their bare hands while being filmed for a subsequent YouTube upload. Hilarity ensues...
Joking aside, the reality is that the package is part of the product: our gateway to using it. When the packaging is poorly thought out, it's an awkward beginning to the relationship with a customer at best. At worst, it creates a mood where your product is being set-up to be judged harshly.
Don't let ponderous packaging ruin your product.
