Ponderous Product Packaging

Please don't sell me something in a package designed to thwart a rhino attack. 

Your product package should not be more durable than your product.

I bought the product because I want access to it. It's not going to be a museum display or put into a time capsule. 

It should be a requirement that a CEO be required to open every type of consumer product package their company ships with their bare hands while being filmed for a subsequent YouTube upload. Hilarity ensues...

Joking aside, the reality is that the package is part of the product: our gateway to using it. When the packaging is poorly thought out, it's an awkward beginning to the relationship with a customer at best. At worst, it creates a mood where your product is being set-up to be judged harshly.

Don't let ponderous packaging ruin your product.

 

I'm so mad I might have a opportunity!

   Had a recent experience sitting on hold, waiting in a line, perhaps struggling with some packaging?

   Those experiences are all opportunities. Places where someone made a decision to value the short term profit of their business over your time.They could have hired more people to handle your call, more personnel to deal with a long line, or designed packaging that could be easily opened.

   All those are an opportunity, as are many many other situations you encounter in your day to day life. When there is a gap between your desired experience and the one presented by a business there is an opportunity.

   There will be far too many opportunities for you to act on, even if you wanted to. However, you may find that once you realize this, you begin noticing more and more instances where a slight alteration in a business process could have yielded an amazing experience. You may even stop getting mad as you'll be too busy observing.

   Have a great day. Watch out, there are opportunities everywhere!