In thinking about a recent chat about business, one word just nailed me: Trust.
Books, you need it. Speaking, you need it. Blogging, still need it. Twitter - check.
It's why an audience or client returns for more. The theme is pretty much endemic to life. We take innumerable leaps of faith daily.
Driving - trust. Turning on the water - trust. Sitting in a chair - trust. Entering credit card information online - trust. It's everywhere.
What can we do with this information? Well, I just started trying, and will continue to try, to promote the idea of a #twog. A combination of a tweet and a blog. The idea is to generate trust in content.
What to do with a twog? Bridge the gap between tweeting and a blog. Most importantly, establish trust that you respect the reader's time.
Nothing happens without trust. Get twogging. 140 words at a time.
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