Want people to read your content? Stop blogging! #Twog it.

   If you want people to read your content, twog it, don't blog it.

   Most of us are pretty unknown. So why is anybody going to invest twenty minutes on our blog?

   Oh, that's right, they're not. 

   Apply Franklin Roosevelt's advice to writing: "Be sincere, be brief, be seated." 

   People will learn they can trust you to make your point and exit. It's appreciated.

   When you respect their time, they'll enjoy your writing.

   Twog, n. a blog of less than 140 words

   On that note, I'll leave with 47 words to spare.

   Happy twogging!

Be concise, be brief, be quiet...

    Here's a thought for those writing or considering writing blogs.

    Seth Godin is the most widely read business blogger. His entries are remarkably short yet resonant.

    We're NOT wildly popular thought leaders, so why would people spend MORE time reading our lengthy blog post than they do reading the top blogger? (pause for the obvious)  Exactly!

    Pick a single point. Make it and move on. Less is more.

    Thanks for dropping by.

    (For more on this concept, read entry "#Twog, a brick of trust")