Here's a thought for those writing or considering writing blogs.
Seth Godin is the most widely read business blogger. His entries are remarkably short yet resonant.
We're NOT wildly popular thought leaders, so why would people spend MORE time reading our lengthy blog post than they do reading the top blogger? (pause for the obvious) Exactly!
Pick a single point. Make it and move on. Less is more.
Thanks for dropping by.
(For more on this concept, read entry "#Twog, a brick of trust")
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