Outrunning the Monster...

  My parents were sticklers for punctuality. So as a kid, I concocted a motivational game to get myself home on time. I would imagine a huge, ugly monster chasing me through the streets of Akron, Ohio. I'll never forget that adrenalin-propelled rush of nearly flying over the pavement, feeling the monster's hot, rancid breath (I think it may actually have been the tire factories) while sprinting just ahead of his moldy grasp.

   Over the years, my monster has provided the motivation I've needed not only to succeed, but to thrive in the business world. He has served me well.

   His dogged pursuit is responsible for both my vocation and my avocation. The hairy beast chased me through college and graduate school, and finally into entrepreneurship. And I'm still running, but now for fitness; and not in Akron, but St. Petersburg, Florida.

   When I decided to start my own private-investigation firm in 1996, the monster breathed the specter of poverty. My new wife and I were living in a small apartment, whose rent, like everything else in our lives at the time, was paid by credit card. The monster helped me chase after business just to make sure we could eat and keep gas in the car and a roof over our heads.

   He also spewed the foul odor of self-doubt. I often lay awake at night wondering how a guy like me could possibly presume to run a business, especially against older, wiser (I thought!), and more experienced competition.

   But as I ran faster to escape the monster's clutches (he now sported a cheap, private-eye trench coat), I found myself learning a lot about how business operates. One particularly revealing lesson was that my "competition" was really only a little more gifted than my monster.

  For the most part, private investigators were what they always had been - retired police officers, special investigative unit (SIU) guys, or insurance adjustors. They often worked alone, used manual processes, and for sales collateral brandished their business cards.

   So while they clung to their Sam Spade model (and, for the most part, still do), I decided to innovate. While they snoozed between cases (feet up on the desk, of course), I learned about my marketplace - the claims and risk professionals who were purchasing investigative services. With the monster ever in the wings, I talked to people, read the trade journals, and found out what they really needed from an investigator.

   Then I decided that when fighting monsters, there is strength in numbers. So I took on partners, then employees. Every year, university criminal-justice programs were turning out legions of bright, energetic graduates, hungry for their first job and looking to learn the ways of surveillance. Why not hire them, pay them a decent salary, and teach them the ropes?

   And in order to keep my new employees working, why not find innovative ways of generating more business - by using what I had learned about our market, exhibiting at trade shows, producing sales literature that worked, by advertising, and by constantly generating new ideas for promoting the business? And why not self-publish a helpful booklet for clients about how surveillance works?

  We also made a commitment to using the hottest technology to run the business. (The monster was using none.) We outfitted our field investigators with the latest in video and wireless technology, trained them in its most efficient use, and sent them forth to generate revenue.

   But the real coup d'etat was the Internet. Our business is surveillance, which generally means video tapes accompanied by written reports. Our clients are claims and risk-management professionals, who spend entirely too much of their time on the telephone with claimants, physicians, attorneys and others.

   What better way to make surveillance information available to our harried and phone-weary clientele than to offer it on our secure Web site for them to peruse at their leisure - not only written reports but video snapshots and actual streaming video of the surveillance as well? Why rattle them with even more phone calls when e-mail and our Web site can provide them exactly what they need in a concise form, exactly when they need it? Why force them to store videotape cassettes when we can embed the video into the on-line record?

  Since we implemented the technology and juiced up the marketing, the monster has been quieter. He's not gone; in fact, I still hear his grunts when I look at our Web site and see how much remains to be done.

   And poverty is no longer the issue. The business, which now has grown to 85 employees, generated $4.1 million in revenues last year.

   But of course all those great investigators need to be paid, the office rent is due every month, and the technology doesn't come free.

   Where are my shoes? I can smell that ogre's breath right now.

(This was written by Robert DeRosa and myself in 2000.)

Reflections on the "The Show Me State" by Seth Godin

   As always, an interesting post from Seth. Thanks!

   Thinking about the post, and relating it to my own experience I came away with an example which reinforces his message, and to some degree expands on part of it.

   The major point or critique is a reflection about people's desire to sample rather than savor things, so they can race off to the next thing. Or conversely, having gathered some information about it, flutter away without really trying it at all. There is a lot of misplaced risk aversion encased in this phenomena.

   With deference to people's need to maximize their "time", I think it is pretty good to have some experiences that suck. If you are really out there living every now and then you're going to have a bad experience. Awesome!

   What? Crap experiences. Delete, Esc, Ctrl-Alt-Del. Help!

   Yep, you need to have some sub par experiences, or if you are massively anal about your time, settle for something distinctly average. These are the palate cleansers that allow you to discern the flavor of your next course, of that next grand experience. And usually, bad experiences end up being great memories. 

   My wife and I were traveling with my three kids (11 year old triplets at the time) through Jordan. We flew into Amman, and then headed south through the desert toward the Dead Sea and a small city called Kerak. Being guilty myself of trying to endlessly hedge my bets with research, I had found recommended accommodation in the Lonely Planet Guide at the Cairwan Hotel. When we arrived, it didn't look too promising, but I thought, let's do it! My enthusiasm was short-lived.

   Wow! There was an apparent rat infestation, as evidenced by some amatuer scatology. The beds were probably comfortable when the three wise men stopped by a few years back. The decor was other worldly. In an effort to ensure we would get the full effect, there was a wedding going on in the hotel bar during the night of our stay. Mayhem ensued. In short, it was really really BAD. 

   My kids were nearly as aghast as I, having stayed in their share of comfortable surroundings. But this place ended up being the ice water to before our return to the sauna. Our next stop was a two-story, three bedroom suite at the Movenpick Hotel in Aqaba on the Red Sea. 

  The contrast was to be savored. Every detail was richly magnified. I'm sure I would have enjoyed it without the "bad experience", but the bad hotel served as a framing experience for the good one. 

  We have repeated this experience somewhat by having deliberately reduced our travels to allow for some breathing, for some normal life. Without that, the experiences fold together like food in a blender. I might know it's there, and I can taste it, but the flavors overwhelm each other. Thus, the experiences are diminished.

   There is no short cut to enhancing experience. When you have a bad experience, or a bland one to give it context, you come away with much more. Whether it is a lesson, a book, a course, a hotel stay or a meal.  

   So, don't try to live life as a series of straight lines always seeking the shortest route. Meander, let some things go wrong. Give yourself the benefit of context. It will sharpen your mind, and separate events into discrete, more pleasing occurrences. 

   In short, context gives you the ability to see just how incredible life is. Enjoy it.

   

Yellow Zebras! Hello, over here! Hello!

   As Cory Doctorow said, "You can't monetize obscurity." In other words - The unnoticed are uncompensated. Enter the Yellow Zebra.

  Much of our lives we are encouraged to blend in, to be compliant. From our school days, into the entry to the workforce we get bombarded with the message to obey, and comply. Whole industries ride upon this wave. Our allegiance to brands that identify us as belonging to a certain group, or of being of a certain status. But blending in is dangerous. If you are hidden, how will anyone find you?

  We need to stand out. How? Pretty simple. Just be yourself. Though I imagine this is not as easy as it sounds. We are so programmed to behave in a certain way, we may have lost ourselves in the flood of messages to blend in, and join the party of sameness.

  But the benefits are so great, that we must work to be ourselves. To take a stand on something we believe in, to dare to occasionally piss a few people off. It is actually an old rule of advertising, that an ad that offends no one, effects no one. You need to be identifiable. You need to be a Yellow Zebra.

   Yellow Zebra's get noticed, they stand out. They won't be ignored. People have opinions about them. Some people don't like them. But in the end, they are remembered and rewarded., 

   At Omega Insurance Services, my old company, we were the "in your face" company. If anything we errored to the side of excess. You would get mail from us, e-mail from us, we'd call you. We took had the mantra of Donkey in Shrek "pick me, pick me!"  before the movie ever appeared. Since we made the Inc. 500 twice I'd say it worked pretty well. But we did have people occasionally say that we that were annoying. If that's the cost of doubling revenue year after year, isn't it worth it? Doesn't that make being a Yellow Zebra attractive?

   Yes, that's right. If you are truly yourself, and willing to express some of your truly unique qualities, it will pay off. It can be so counter-intuitive that people have trouble with it.  Thinking that they won't get through  a job interview that way. So WHAT? If you have to be phony to get a job, perhaps it isn't the right job for you. Wouldn't it be better to work someplace where everyday you could be yourself? To get up everyday excited about working in an accepting uplifting environment. Can you actually imagine being a Yellow Zebra without smiling? 

   If you have a business and want to have a special culture, let it be a Yellow Zebra culture. By letting people be themselves the results are astounding. You essentially develop a competitive advantage cost free by embracing that which is unique in people. Go crazy, have fun. There is another reward - fun! 

  The rewards for being a Yellow Zebra include both financial and spiritual. To give value to others, you have to begin by valuing yourself. This is the essence of being a Yellow Zebra, to identify that which makes you unique. Your personal differentiators. 

   Don't wait, don't delay. Begin the journey out of the darkness and into the light. We'll be waiting, and you won't have any trouble spotting us. We'll be in yellow with black stripes making some noise. Come on, let's see your stripes, you Yellow Zebra. 

Free at last! Um...Free again! Well, you get the idea.

   Almost ten years ago, on September 10, 2003, I sold Omega Insurance Services, a little less than seven years after we started doing business, and to say my life was changed would be a massive understatement. To be 42 and know you will never need to work again, is a pretty delightful feeling. In essence, I was free. Not in an insane Bill Gates sort of way, but plenty free for me.

   So, with the tenth anniversary of the event coming up, I decided to mark the day with another Alphabet Success giveaway. A way of celebrating my freedom over the last ten years by giving you a tool to help you get your freedom, or if you already have it, keep it.

  If you don't already know, Alphabet Success is a wonderfully short, very readable Kindle book available on Amazon.com. You can download and read it on any tablet, some phones, and obviously a Kindle.

    What is the book about? It is a distillation of the elements I think were most critical in my success as a business person as well as my success in other areas of my life. There are people who talk about the life they dream of having, and then there are those who go out and make it happen. If you want to be in the latter category, reading the book would be a very good idea.

   What secrets are in the book? None. Zero. Zip. Nada. You probably already know everything I will tell you in the book. However, you aren't using it on a daily basis to effect change in your life. Just like having a garage full of tools doesn't make you a mechanic, having the tools to succeed isn't enough to make you successful. You have to use the tools and master them.

   Will the book make me successful? If you let it. There is no plane ticket to success. There is no little bit of magic that will pop you into the life you want. There is a set of tools, and then a fair bit of work to be done. But it can be fun, joyful and the ride can be an absolutely amazingly blissful experience.

   Isn't this just common sense? Yes. But with that in mind I will leave you with two quotes from two people far more successful and well known than me:

   There is nothing more uncommon than common sense. - Frank Lloyd Wright

   There seems to be some perverse human characteristic that likes to make easy things difficult. - Warren Buffett

   September 10th, 2013 from 12:00 to 12:00 Pacific Standard Time. Download it, read it, apply it. Repeat as needed.

Need a Little Inspiration...?

Many people think the hardest part of anything is finishing. Not true. Most people never get started.

What is also true, is that the second place most plans fall apart is when they face adversity or failure. Usually this is not an issue of the plan itself, but rather the determination of the person trying to implement the plan. Things rarely go the way we want in life. It is easy to be battered into a sort of incremental submission.

Personally, I think that happens to an awful lot of people. Most kids I grew up with, and most I meet today have big dreams, big plans for their future. But somewhere along the line, they get the fight beaten out of them. It could be a parent who tells them to get “their head out of the clouds”, or it might be friends who, while well intentioned, don't want to see you leave them behind. Even for those with the courage and resolve to overcome the “battle” with family and friends, get ground down by circumstances, and one too many failed attempts at their dream. Eventually, they get so “worn down” that success looks like paying the bills and hanging onto the job they hate.

But that isn't always how the story ends.

In April 1961,  I arrived, at least in breathing form, here on our lovely planet. Unlike many people, there were much more than two people involved in my continued existence. My biological parents, who put me up for adoption, my parents who three short months after I was born took care of me as their own, and the nuns of Our Lady of Victory, who though I don't remember them, handled the three month gap. Given my lack of self-sufficiency at that point, I thank them all for getting me started.

One of my mom's favorite stories was about the ride home from the orphanage to their home in Akron. Mom had on a pearl necklace which apparently I fiddled with constantly. She always mentioned that, as well as the fact that I laughed quite a lot. That latter part hasn't changed much over the years.

You may wonder, well this is all a little interesting, but not really what I showed up for Tim.

The back story to my adoption is a tale of remarkable determination and grit.

You see, my adoptive mother could not have children. Now that, is not, in and of itself, especially unique. Many people adopt children for the very same reason. But my mom found out about her inability to have children the hard way.

My mom was pregnant four times before she tried adoption. All four were either stillborn or died shortly after being born. That alone would have put most people in a mind to forget the whole idea. Not my parents. Her and my father looked into adopting at a local agency. If they could not have their own, they would adopt a child.

Of immediate concern to the authorities was why this woman, my mother, was unable to have children. They came to the determination that, after a few tests, she had a blood disease or abnormality (later learned to be Lupus). Upon reaching that conclusion, they decided to reject my parents application to adopt as my mother was seen as “high risk”. OK, this is about time to say, well, maybe we can get a dog, or a couple of them even. Not my mother.

Afterward they had a lengthy chat with their family physician. He was aware that my mom had something wrong with her blood. But he nonetheless suggested they conduct another blood test, just in case they'd missed something. He took my mother's blood and sent her and my father home.

In the meantime he did something which can only be described as beautiful, reckless and amazing. He also took his wife's blood, and sent it for testing in lieu of my mother's which he knew would never pass testing. His wife's blood was fine. But since it was submitted with my mother's name, she was now “fit” to be an adoptive mother. At least according to her blood.

Fearing being called out locally, they headed to another adoption center they had heard about. There they found a receptive audience who agreed to put them on the list. In those days it was a list you actually were likely make it through, as adoption was not nearly as widespread as it is today. Their name accepted, they headed back to Akron to wait.

In what I have to guess was late June or early July of 1961, they got a call that the adoption center had a baby available. They were warned, that the child had “large eyes”. Undaunted they made the trek to the center and had a look at the “Big Eyed Baby”, and yes that was me.

We never chatted about it, but apparently I was insufficiently “Big-Eyed” to prevent them from saying “sure, we'll take that one”. A couple of weeks later in mid-July, they once again made the journey from Akron to the adoption center. This time they had something to take home. That being me. Yahoo!

That was incredibly lucky for me! If they had not gone through all those trials and tribulations, I might have ended up virtually anywhere. Instead I had an incredible set of parents who, in spite of my efforts to the contrary at times, managed to turn me into something resembling a normal human being. And apparently I sort of “grew into” my eyes.

Thus, in part, as with most success stories, a big part of mine was a matter of incredible timing, luck, and maybe even “big eyes”. But the absolutely biggest part of what got me into a position to succeed was my mother and father's determination to just keep looking. If they had given up, I may never have been afforded the opportunities which came to me later in life. In addition, that attitude of determination was infectious. Obviously not inherited genetically, I developed a tenacity that has yet to leave me.

The quotes, the one liners, all the cliches about “staying the course”, well they are true. Occasionally someone gets remarkably lucky, but more often, failure is the road you will be driving on far longer than you want, if you hope to succeed. Now, you better be adapting along the way, and learning from that failure, otherwise you’re not a failure, you're a fool.

Failure is the road you will travel to success. Just be sure to take the correct exit. If you have trouble finding it?

Just Keep Looking.



 Alphabet Success, your personal step-ladder to success.  To buy, click here. 

The Secret Sexy Life of Plankton....

   Well, that is my take on the sensation of being a new author on the market. I'm a lonely plankton, floating in the ether of the internet, hoping to somehow get noticed, to be the sexy plankton, a plankton hottie. But most likely I am  "looking for love in all the wrong places..." The world of search engine optimization, and trying to get noticed on here, or Amazon, or anywhere is frankly a little daunting. Probably because I have never "ridden this bike" before.

   In a room of people or one on one, I am ready to rock and roll. That matters not one iota online. The e-world is impervious to charm. It is a world of key words, algorithms and getting the right placement that taps into those same formulas. There are some similarities to "normal" life, but the way to the goal line isn't clear. Frankly, a lot of people say they know the way but I'm not so sure that they really know. Because if they really knew how to stay in a top ranking and maintain visibility, why give the formula away?

   It is like stock trading. The advice is pretty worthless. Because anybody who really knows how to run the market printing press isn't going to tell you. They'll use it to make a few billion, buy an island and say bye-bye. Or in the instance of Buffett, most folks don't have the testicular resolve to sit out the ups and downs of Mr. Market.

  But just like a small kid (or plankton), I have as good a chance as any other plankton. So if I try to be smart, and have a plan that works, and adjust it as I go along, I should end up with a book that more than my immediate circle of family and friends has heard about. Otherwise I may get to do some whale watching.

  From the inside.

  Have a great weekend.

  Best,

  The Sexy Plankton aka Tim Fargo....author of the future bestseller "Alphabet Success"

  ps - available today....for the cost of a Starbucks latte. http://amzn.to/188eQvj

You don't get any points in life doing things the hard way. - Tim Fargo

   Let's dispel a little myth. Working hard is NOT the key to success. It may be an ingredient, but it isn't the main one. If sheer hard work was the KEY, then the people doing physical labor would be billionaires. Last time I checked it wasn't quite working out that way. It's no slight against the people who choose that path. But it is a choice.


   If you are really after success, it would be wise to define it. If you only have your current location in your GPS, it is going to have some trouble directing you. You must have a destination, and to my way of thinking, you also need to set some parameters for getting there.


   For example, one of my key parameters was FUN. To me, having to pursue a dream while being miserable is not success, it is torture. Even if there is a nice pot of gold at the end of the proverbial rainbow, who wants to toil and sweat all the way there? If it is true that life is the journey, not the destination, then you better be pretty focused on enjoying the ride.



    Alphabet Success, your personal step-ladder to success.  To buy, click here. 

FREE at Last, Free at Last!!!

   Today is the day! Download "Alphabet Success" from Amazon.com for absolutely zero, zip, nada. That is a solid, budget oriented way to begin the day.

   Then you'll be ready to power through the book, and harness the its forces to gain freedom for yourself.

   Not much to add. "Alphabet Success" by Tim Fargo. Download it at Amazon.com

  Oh, and do me a "solid" and pop a nice review in there after your done gaining your new "super powers".

  Contact me at tim@timfargo.com or tim.fargo@yahoo.com

   Happy reading!